Studio Journal - A New Cliché

For Design III-A we had a new objective: create a new cliche.

"Create a new visual cliché related to your thesis focus, and distribute it to a relevant audience.
This project is about the possibilities that lie in referencing shared knowledge; in altering meaning through repetition; and in knowing and involving your audience."

In light of my thesis focus, The Construction of Self, I wanted to play upon memories as time markers for growth and construction of Self. My plan was to have full-bleed image on one side of card stock, the other held the text alerting the viewer: "You Left This Here." subtext "Can you remember?" and link to a site I hoped to use to gather responses from my audience ( to which none have replied D= ).

The images are of "cliche" time markers that everyone experiences or witnesses: Birth, Birthday, Holiday ( Christmas ), Graduation, Wedding, and Death. My hope was that the image combined with the text would provoke my audience into recalling their personally experience or knowledge of such memories. I wanted the people that happened upon my new cliche to do some soul searching and bring them back to a time marker so they could understand it's significance in their growth and development, even if the time markers seemed cliche and unimportant at the time.